Leaders from the Xuzhou Economic Development Zone visited Jiangsu Boren Culture Technology to discuss innovation in the integration of culture and tourism.

On September 17, Jiang Weiwei, Deputy Director of the Publicity Department of the Xuzhou Economic and Technological Development Zone; Wang Ying, Deputy Secretary of Jinlonghu Subdistrict; Huang Zhilong, Deputy Director of the Jinlonghu Subdistrict Office; Ma Heng, Chief of the Culture and Tourism Section of the Publicity Department; as well as Liu Peng, First-Level Specialist of the Investment Promotion Department, and staff member Xu Zheng, paid a visit to Jiangsu Boren Culture and Technology Co., Ltd. for an exchange. This visit not only deepened mutual understanding between the two sides but also injected new vitality and fresh ideas into the future development of the cultural and tourism industry in the Xuzhou Economic Development Zone.

The visiting leaders first listened to a detailed introduction by Jiangsu Boren Culture and Technology Co., Ltd. on the integration of cultural creativity and technology. As a creative technology enterprise deeply rooted in the cultural tourism industry, Boren Culture and Technology has always been committed to deeply integrating the essence of traditional culture with the power of modern technology, creating cultural tourism equipment products that are both rich in cultural heritage and brimming with innovative vitality.

Vice Minister Jiang Weiwei expressed great appreciation for this development, noting: “In recent years, the Xuzhou Economic Development Zone has seen rapid growth in its cultural and tourism industries. The rise of popular check-in spots such as the Pantao Mountain Scenic Area and Baolian Temple has set a new benchmark for the region’s cultural and tourism brand. Faced with the ever-growing demand from tourists, how to enrich tourism products and enhance the visitor experience has become a key issue we are currently addressing.”

During the exchange session, Deputy Secretary Wang Ying specifically highlighted the cultural and tourism development plan for Jinlong Lake and its surrounding areas. She emphasized: “As the core area of the Economic Development Zone, Jinlong Lake Subdistrict boasts unparalleled natural and cultural resources. How we can leverage these resources to create cultural and tourism projects that not only attract tourists to stay longer but also stimulate secondary consumption is our top priority.” In response, Boren Culture & Technology showcased its latest R&D achievements in interactive entertainment and immersive experiences, earning high praise from the visiting leaders.

Deputy Director Huang Zhilong, from a management and operational perspective, emphasized the crucial role of technology in driving the transformation and upgrading of the cultural and tourism industry. He pointed out: “Against the backdrop of the cultural and tourism industry’s accelerated iteration, technology empowerment has become the core driving force for enhancing project attractiveness and optimizing customer experience. Boren Culture Technology’s innovative practices at the intersection of technology and culture/tourism have provided us with a valuable model to learn from. We look forward to deepening our cooperation with Boren Culture Technology in the future, jointly propelling the cultural and tourism industry in the Xuzhou Economic Development Zone toward a higher level.”

Jiangsu Boren Culture and Technology Co., Ltd. will take this exchange as an opportunity to continuously explore new pathways for the integration of culture, tourism, and technology. By leveraging innovative products and services, we will empower the cultural and tourism industry in Xuzhou Economic Development Zone to undergo a remarkable upgrade, injecting sustained momentum into the region's thriving cultural and tourism economy. Let's look forward together to the exciting transformation of the cultural and tourism industry in Xuzhou Economic Development Zone!