Congratulations on the successful convening of the 4th Conference on Innovation in Amusement Rides and Passenger Cableways Technology and the Annual Meeting of the Amusement Machinery Engineering Branch. Boren Culture's all-terrain "new species" made its debut at the industry conference.

Industry Gala
The grand event was successfully held—let’s join hands to create the future together.

From November 10 to 13, 2025, the "4th Conference on Innovation in Amusement Rides and Passenger Cableways and the Annual Meeting of the Amusement Machinery Engineering Branch," hosted by the Chinese Society of Mechanical Engineering and organized by the Amusement Machinery Engineering Branch, was successfully held at the Kunhe International Hotel in Dezhou, Shandong Province. As an important exchange event within the industry, this conference attracted over 200 participants, including renowned experts from home and abroad, university scholars, entrepreneurs, and industry practitioners. The event brought together top experts, scholars, and representatives from leading companies in the industry to engage in in-depth discussions on technological innovation and industrial upgrading. Participants exchanged insights into cutting-edge technologies and development trends in the fields of amusement rides and passenger cableways, achieving fruitful outcomes that hold profound significance for driving industry advancement.

Conference venue

During the conference, industry peers gathered together to exchange ideas, engage in研讨, and jointly explore ways to foster development. The delegates took a group photo during the conference, capturing this significant moment of sincere cooperation and collaborative vision-building for the industry.

Live on-site coverage
Discussing innovation trends and exchanging cutting-edge perspectives.

As one of the innovative forces in the cultural and tourism creative industry, Jiangsu Boren Culture and Technology Co., Ltd. was invited to attend this grand event. During the conference, Mr. Gu Rongjun, Chairman and President of Jiangsu Boren Culture and Technology Co., Ltd., delivered a keynote speech titled "Cultural and Tourism Riding Enters a 'Revolutionary New Era' " and officially unveiled a brand-new "All-Terrain Riding" solution that will lead industry transformation.

The report points out: “A ‘new trend’ in cultural and tourism is upon us. The new generation of consumers, centered around the 20- to 35-year-old demographic, is driving the market through a profound wave of experiential upgrades.”

Insight into the future
The Riding Revolution: From "Rail-Based" to "All-Terrain"

Mr. Gu Rongjun systematically outlined the technological development trend of cultural and tourism riding, which is evolving from “track-based” to “trackless” and further toward “all-terrain” capabilities.

Mr. Gu Rongjun’s on-site report

Major announcement
The Six Core Advantages Defining the “New Species” of Equestrianism

Meanwhile, Mr. Gu Rongjun officially launched the new “All-Terrain Ride” product, meticulously developed by Jiangsu Boren Culture. He vividly explained the six core advantages of this product: 1. Superior terrain-crossing capability; 2. More flexible multi-route experience; 3. Stronger modular combination; 4. Greater variety of gameplay combinations; 5. Lower land-use requirements; 6. A safer and more efficient central control system.

The core advantage of “all-terrain riding”

These six core advantages transform all-terrain riding from merely a recreational attraction into a mobile, immersive platform that allows visitors to freely traverse complex landscapes, seamlessly connect diverse settings, and deeply integrate into narrative-driven storytelling—creating an unprecedented sense of exploration and fun for tourists.

Scene empowerment
Three major examples outline new frontiers for immersive experiences.

Unlocking “All-Terrain Riding” Application Scenarios

“Fantasy Chapter”: Serving as a “narrative vehicle” in theme parks, it weaves together disparate attractions into a cohesive storyline. Roaming “Extra-Story Night”: During nighttime tours, it evolves into a “nighttime light-and-shadow interactive vehicle,” creating an extra-story themed experience that seamlessly transitions between day and night. Thrilling “Great Leap”: Transforming into a “time-travel interactive vehicle,” it enables safe yet thrilling interactive escapes within mixed reality environments—such as Jurassic World.

Hand in hand for mutual success
Boren Culture empowers a new industrial ecosystem with full-cycle services.

Looking ahead, Mr. Gu Rongjun outlined the promising prospects for "all-terrain riding" in areas such as in-depth study tours, enhanced vacation quality, and convenient shuttle services. Jiangsu Boren Culture is committed to "cross-border integration and innovation, building a brand-new ecosystem," and offers full-cycle service capabilities—from initial customized design and mid-term construction and implementation to later-stage operation and maintenance.

Wide-ranging application scenarios for “all-terrain riding”

Mr. Gu Rongjun stated that we hope to leverage our three key strengths—our independently developed technological advantages, our wealth of practical implementation experience, and our full-cycle service team—to build a comprehensive, end-to-end assurance system. Together with our industry partners, we will continue to collaborate and jointly create a new blueprint for China’s cultural and tourism industry.

Looking ahead
Meet in Beijing, Together Witness the Real Objects

This Conference on Innovation in Amusement Rides and Passenger Cableways has provided a valuable platform for industry exchange and collaboration. We sincerely thank the organizers for the opportunity to showcase our work, as well as all our colleagues who have shown ongoing interest and support. Building on the innovative achievements unveiled at this conference, we cordially invite you to join us at the China (Beijing) International Amusement Ride and Equipment Expo, scheduled to take place from March 19 to 21, 2026. At that time, we will proudly present the physical prototype of our all-terrain riding product featured in today’s report. We look forward to welcoming you in person and experiencing together the limitless potential of this revolutionary riding attraction.

Jiangsu BOREN
We will take this conference as a new starting point.
Continue to uphold
The concept of “cultural and tourism innovation determines the future”
Empowering creativity with technology
Join hands with industry partners
Jointly usher in a new revolutionary era for China’s cultural and tourism riding industry.